Augmented Reality on an exhibition stand (European Microwave Conference 2014)

THE ROUND has developed AR apps for “UHP spin off” (you can see, for example, James Clerk Maxwell recites a short poem) and a location based AR app for visitors and congress participants in Rome for European Microwave Conference 2014 EuMW 2014 .( Augmented reality apps are available to both smartphones and smart glasses (Epson Moverio BT-200) thanks to Metaio technology.



The UHP spin-off is based on the skills and knowledge (know-how) of the University Staff in Electromagnetics and High Frequency Power Amplification to generate intellectual products and develop products for both domestic and international with its own technology of Microelectronics and precision Mechanics and provides services with case studies of prototypes and industrial products related to both active and passive components.


EuMW 2014 will be held in the extraordinary and beautiful ‘Eternal City’ of Rome. Bringing industry, academia and commerce together, European Microwave Week 2014 is a SIX day event, including three cutting edge conferences and ONE exciting trade and technology exhibition featuring leading players from across the globe.


Introducing “Guide to Rome: EuMW 2014” , a Location Based Augmented Reality application by THE ROUND for visitors and congress participants in Rome for European Microwave Conference 2014 (Fiera di Roma, Rome, Italy: 5-10 October 2014).


This AR app gets information about “Restaurants” (a selection of restaurants for casual and smart dining), “Eat & Walk” (enjoy food and explore Rome’s best attractions), “Monuments” (find out unmissable places), “Museums” (discover some of the world’s best museums), “Things to do” (enjoy Events, Exhibitions, Festivals, Music and things to do in the capital), Social Events (planned events for EuMW 2014).


Mirco Compagno (CTO – The Round –

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Author: The Round

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