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Apple Brings Augmented Reality Outdoors with New Public Art Initiative

Teaming up with the New Museum and six leading visual artists. 1 of 6 APPLE 2 of 6 APPLE 3 of 6 APPLE 4 of 6 APPLE 5 of 6 APPLE 6 of 6 Apple’s customer community program, Today at Apple, is launching a new public art initiative entitled [AR]T. The creative effort aims to expand the capabilities of augmented reality using AR tools found within the tech giant’s devices (ex: iPod Touch). The company teamed up New York City’s New Museum...

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Ago01

FORM’s Premium Goggles Introduce AR To The Swimming Pool

Since the introduction of devices such as the Fitbit back in 2009 and the Apple Watch in 2014, the smart wearables market has gone from fantasy to reality, offering consumers a brand new, more convenient method for connecting with their digital lives. In 2019, a majority of smartphone users find themselves utilizing some form of wearable technology, such as bluetooth headsets and smartwatches. Sport and fitness, in particular, have...

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Augmented Reality (AR) In Healthcare Market – Forecasts from 2019 to 2024

AR in the healthcare market is witnessing a big boost with a high expected CAGR of 33.36% and market value expected to rise from US$621.727 million in 2018 to US$3,497.315 million in 2024 Augmented Reality (AR) and Virtual Reality (VR) technologies are gaining significant traction among healthcare experts owing to their numerous applications that range from assessment of surgical preparation to minimally invasive surgery and...

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Lug25

La realtà aumentata di Morpholio ti arreda casa

Ogni pezzo è realizzato con un livello di dettaglio maniacale: con la realtà aumentata si può esaminarlo e provarlo in un ambiente prima di acquistarlo. Morpholio ha unito le forze con una delle società più avanzate nel campo della realtà aumentata, la Theia Interactive. Lo scopo è quello di realizzare insieme il design di una serie di nuovi pezzi di arredo che i clienti possano provare in casa proprio con la realtà aumentata prima di...

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Lug24

Arriva dal Giappone il fenomeno del consorte olografico

LE REALTÀ AUMENTATA STA PRENDENDO PIEDE IN GIAPPONE ANCHE NELLE RELAZIONI SENTIMENTALI. DOPO GLI HIKIKKOMORI, I MATRIMONI CON OLOGRAMMI Il Giappone ha un rapporto con il virtuale quantomeno inquietante, almeno secondo la cultura prevalente occidentale. Il problema è che la vocazione all’osmotica diade soggetto fisico-soggetto virtuale, tanto forte in Giappone, si sta esportando. Con la viralizzazione, tali fenomeni tracimano ogni...

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Lug24

Performative Millwork at Alliance Theatre, Realized Through Handcraft and Augmented Reality

TRAHAN ARCHITECTS TRANSFORMS A HISTORIC VENUE INTO AN INTERACTIVE DESTINATION MADE POSSIBLE THROUGH THE COMBINATION OF ARTISTRY, DESIGN, AND LASERS. Greg MooneyAlliance Theatre, in Atlanta The sculptural furniture and objects Brooklyn artist Matthias Pliessnig handcrafted from steam-bent wood had long captured the eye of Trey Trahan, FAIA. In 2015, when his firm, New Orleans–based Trahan Architects, was commissioned to renovate...

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