THE ROUND
Technology around you.
The Round, a brand founded by Mirko Compagno and Marco Pesci, is made up of a group of researchers who are experts in information technology and digital technologies. Thanks to its founders, The Round has begun, among the first ones in Italy, to create products – and then services – in Augmented Reality and Virtual Reality since 2009, following the continuous evolution of techniques, methodologies and tools.
Progressively the conformation of The Round team has expanded by including IT experts in different areas: from eXtended Reality to Web Development, from Human-Computer Interaction to Digital Marketing and e-Learning 4.0. The main feature of the group is the ability to integrate innovative digital technologies. Currently the group is carrying out projects in which eXtended Reality is integrated with Artificial Intelligence (AIXReal project 2021).
The Round has been collaborating for years with important companies engaged in Advanced Research and Development of Engineering and IT Products and Services for the various business areas: Cultural Heritage, Health, Transport, Industry, Defense, Telecommunications, Aerospace, Education, Agriculture.
Since 2017 The Round has been collaborating with Intech-Microwaves as their division of “eXtended Reality and Innovation Management”.
Our Process
Define
Design
Refine
Build
services
eXtended Reality
XR encompasses all immersive technologies which expand our real world and combine it with virtual elements. It is a mode of interaction which includes augmented reality, virtual reality and mixed reality.
AUGMENTED REALITY
VIRTUAL REALITY
MIXED REALITY
UX / UI DESIGN
MULTIMODAL AND NATURAL INTERACTION
NATURAL USER INTERFACE DESIGN
Human-Computer Interaction
A discipline dealing with the design, evaluation and implementation of interactive computing systems for human use and with the study of the major phenomena surrounding them.
Elearning 4.0
We have been producing e-learning contents for large companies, SMEs and training institutions for 20 years. By the term e-learning 4.0 we mean a new generation of such contents in which some of the enabling technologies of Industry 4.0 such as augmented reality and 3D printing are implemented.
COURSE CREATION
CUSTOM LEARNING MANAGEMENT SYSTEM
STRATEGY CONSULTING
BRANDING
DIGITAL
SOCIAL
Marketing 4.0
Thanks to Marketing 4.0, companies can relate to customers by creating a more emotional connection and by exploiting a multi-channel communication. Corporate blogs, social networks, online sharing platforms emphasize that increasingly direct relationship between offer and request.
services
eXtended Reality
XR encompasses all immersive technologies which expand our real world and combine it with virtual elements. It is a mode of interaction which includes augmented reality, virtual reality and mixed reality.
Augmented Reality
Virtual Reality
Mixed reality
Human-Computer Interaction
A discipline dealing with the design, evaluation and implementation of interactive computing systems for human use and with the study of the major phenomena surrounding them.
UX / UI DESIGN
Multimodal and Natural Interaction
Natural User Interface design
Elearning 4.0
We have been producing e-learning contents for large companies, SMEs and training institutions for 20 years. By the term e-learning 4.0 we mean a new generation of such contents in which some of the enabling technologies of Industry 4.0 such as augmented reality and 3D printing are implemented.
Course Creation
CUSTOM LEARNING MANAGEMENT SYSTEM
Strategy Consulting
Marketing 4.0
Thanks to Marketing 4.0, companies can relate to customers by creating a more emotional connection and by exploiting a multi-channel communication. Corporate blogs, social networks, online sharing platforms emphasize that increasingly direct relationship between offer and request.
Branding
Digital
Social
Ready to Start a Project?
ContactINDUSTRY 4.0
Simple, Fast, Wow.
Business Model & Process
Technology is not enough to transform your organization into a Business 4.0: it is necessary to review the Business Model of the Company, to analyze and direct the Business Processes to become effective in the new ways of working, modify the Communication Processes in order to increase effectiveness along with the attention, loyalty, trust and confidence of Customers, implement orientation and training programs for Personnel. These are the real key factors for the success of innovation.
We analyze, together with you, how to carry out the transition to Industry 4.0 with sustainable costs, safeguarding the previous investments, returning the new investments, increasing the revenues in the shortest possible time. We do this by providing the most suitable technological solutions to achieve these objectives, together with the strategic and operational ones in order to harmonize your business model, organization and processes with the changes taking place.
WE’VE WORKED FOR
COLLABORATIONS
COLLABORATIONS
News on Augmented, Mixed and Virtual Reality
Apple inventa un sistema per evitare il “burn-in” negli AR glasses ed “Headset”
Qualche giorno fa l’ufficio brevetti e marchi degli Stati Uniti ha pubblicato una domanda di brevetto di Apple che si riferisce a una funzionalità progettata principalmente per “AR glasses” ed “Headset” che eviterà il cosidetto “burn-in” del...
Augmented Reality Solution Supports Surgical Trauma Care
A set of smart surgical glasses with functionality based on augmented reality (AR) and mixed reality (MR) technologies brings a higher level of support to surgical trauma cases. The Taiwan Main Orthopaedics Biotechnology Co. (Surglasses; Taichung, Taiwan) Foresee-X is...
CES 2020: Samsung Teases Prototype AR Glasses
Are augmented reality personal trainers the future of at-home exercise? Samsung is kicked-off the first day of CES 2020 with a bang this morning, offering attendees an in-depth look at a variety of cutting-edge products straight out of a science fiction novel,...
Minority report style interfaces just took a step closer to reality
Minority Report has a lot to answer for, not least the stimulus given to a million articles like this about the future of the human-machine interface. Controlling internet-connected devices with gesture and voice is widely seen as the future but nothing...
Sony Is Launching a Location-Based Ghostbusters Training Experience in Augmented Reality
We've got almost a full year until the next installment of Ghostbusters arrives, but in the meantime, it turns out that Sony is about to launch an augmented reality experience that will let fans use immersive computing to combat the franchise's whimsical apparitions....
Accenture : Che cosa devono fare le aziende con l’XR (realtà virtuale + aumentata)
La multinazionale americana della consulenza (in collaboraz. con G20 Young Entrepreneurs Alliance) ha analizzato l’impatto economico e sociale dell’Extended Reality. Emerge che aumenterà il valore dei lavoratori e la loro produttività. In media, il 21% dell’orario di...
Apple Brings Augmented Reality Outdoors with New Public Art Initiative
Teaming up with the New Museum and six leading visual artists. 1 of 6 APPLE 2 of 6 APPLE 3 of 6 APPLE 4 of 6 APPLE 5 of 6 APPLE 6 of 6 Apple’s customer community program, Today at Apple, is launching a new public art initiative entitled [AR]T. The creative effort aims...
FORM’s Premium Goggles Introduce AR To The Swimming Pool
Since the introduction of devices such as the Fitbit back in 2009 and the Apple Watch in 2014, the smart wearables market has gone from fantasy to reality, offering consumers a brand new, more convenient method for connecting with their digital lives. In 2019, a...
Augmented Reality (AR) In Healthcare Market – Forecasts from 2019 to 2024
AR in the healthcare market is witnessing a big boost with a high expected CAGR of 33.36% and market value expected to rise from US$621.727 million in 2018 to US$3,497.315 million in 2024 Augmented Reality (AR) and Virtual Reality (VR) technologies are gaining...