THE ROUND
Technology around you.
The Round, a brand founded by Mirko Compagno and Marco Pesci, is made up of a group of researchers who are experts in information technology and digital technologies. Thanks to its founders, The Round has begun, among the first ones in Italy, to create products – and then services – in Augmented Reality and Virtual Reality since 2009, following the continuous evolution of techniques, methodologies and tools.
Progressively the conformation of The Round team has expanded by including IT experts in different areas: from eXtended Reality to Web Development, from Human-Computer Interaction to Digital Marketing and e-Learning 4.0. The main feature of the group is the ability to integrate innovative digital technologies. Currently the group is carrying out projects in which eXtended Reality is integrated with Artificial Intelligence (AIXReal project 2021).
The Round has been collaborating for years with important companies engaged in Advanced Research and Development of Engineering and IT Products and Services for the various business areas: Cultural Heritage, Health, Transport, Industry, Defense, Telecommunications, Aerospace, Education, Agriculture.
Since 2017 The Round is division “eXtended Reality and Innovation Management” of Intech microwaves Srl.
Our Process
Define
Design
Refine
Build
services
eXtended Reality
XR encompasses all immersive technologies which expand our real world and combine it with virtual elements. It is a mode of interaction which includes augmented reality, virtual reality and mixed reality.
AUGMENTED REALITY
VIRTUAL REALITY
MIXED REALITY
UX / UI DESIGN
MULTIMODAL AND NATURAL INTERACTION
NATURAL USER INTERFACE DESIGN
Human-Computer Interaction
A discipline dealing with the design, evaluation and implementation of interactive computing systems for human use and with the study of the major phenomena surrounding them.
Elearning 4.0
We have been producing e-learning contents for large companies, SMEs and training institutions for 20 years. By the term e-learning 4.0 we mean a new generation of such contents in which some of the enabling technologies of Industry 4.0 such as augmented reality and 3D printing are implemented.
COURSE CREATION
CUSTOM LEARNING MANAGEMENT SYSTEM
STRATEGY CONSULTING
BRANDING
DIGITAL
SOCIAL
Marketing 4.0
Thanks to Marketing 4.0, companies can relate to customers by creating a more emotional connection and by exploiting a multi-channel communication. Corporate blogs, social networks, online sharing platforms emphasize that increasingly direct relationship between offer and request.
services
eXtended Reality
XR encompasses all immersive technologies which expand our real world and combine it with virtual elements. It is a mode of interaction which includes augmented reality, virtual reality and mixed reality.
Augmented Reality
Virtual Reality
Mixed reality
Human-Computer Interaction
A discipline dealing with the design, evaluation and implementation of interactive computing systems for human use and with the study of the major phenomena surrounding them.
UX / UI DESIGN
Multimodal and Natural Interaction
Natural User Interface design
Elearning 4.0
We have been producing e-learning contents for large companies, SMEs and training institutions for 20 years. By the term e-learning 4.0 we mean a new generation of such contents in which some of the enabling technologies of Industry 4.0 such as augmented reality and 3D printing are implemented.
Course Creation
CUSTOM LEARNING MANAGEMENT SYSTEM
Strategy Consulting
Marketing 4.0
Thanks to Marketing 4.0, companies can relate to customers by creating a more emotional connection and by exploiting a multi-channel communication. Corporate blogs, social networks, online sharing platforms emphasize that increasingly direct relationship between offer and request.
Branding
Digital
Social
Ready to Start a Project?
ContactINDUSTRY 4.0
Simple, Fast, Wow.
Business Model & Process
Technology is not enough to transform your organization into a Business 4.0: it is necessary to review the Business Model of the Company, to analyze and direct the Business Processes to become effective in the new ways of working, modify the Communication Processes in order to increase effectiveness along with the attention, loyalty, trust and confidence of Customers, implement orientation and training programs for Personnel. These are the real key factors for the success of innovation.
We analyze, together with you, how to carry out the transition to Industry 4.0 with sustainable costs, safeguarding the previous investments, returning the new investments, increasing the revenues in the shortest possible time. We do this by providing the most suitable technological solutions to achieve these objectives, together with the strategic and operational ones in order to harmonize your business model, organization and processes with the changes taking place.
WE’VE WORKED FOR
COLLABORATIONS
COLLABORATIONS
News on Augmented, Mixed and Virtual Reality
Nextech AR Solutions Announces Limited Early Access to HoloX
Telepresence Creator Platform READ MORE
Covid and Big Tech are driving Augmented Reality into healthcare
Augmented Reality tech is helping hospitals to deliver better patient care while at the same time cutting down on Covid infection danger, as Giacomo Lee reports.Alder Hey Children’s Hospital in Liverpool has added to a long list of “firsts” in its...
Nextech AR Solutions Announces Limited Early Access to HoloX – Telepresence Creator Platform
HoloX advances self-serve augmented reality human hologramsVANCOUVER, British Columbia–(BUSINESS WIRE)–Nextech AR Solutions Corp. (“Nextech” or the “Company”) (OTCQB: NEXCF) (NEO: NTAR) (CSE: NTAR) (FSE: N29), a diversified leading provider of augmented...
LIKE BEAUTY IN FLAMES
LIKE BEAUTY IN FLAMES is a new work by renowned artist Jenny Holzer that presents her signature text-based art through the medium of augmented reality (AR). This unique artwork, made exclusively for the Guggenheim Museum Bilbao and accessed through a...
Extended Reality In Healthcare: 3 Reasons The Industry Must Get Ready For AR And VR
Augmented Reality (AR) and Virtual Reality (VR) are transforming many industries, including healthcare. Here we explore the different ways these technologies are used for things like improving wellbeing, visualize medical data, and improve therapeutic...
Una call internazionale per selezionare 50 artisti digitali
Le loro opere in 18 Comuni delle Madonie. Una nuova call internazionale per selezionare 50 artisti digitali che saranno chiamati a produrre opere digitali nei 18 comuni partner (Alimena, Aliminusa, Bompietro, Caltavuturo, Castelbuono, Cerda, Geraci Siculo,...
EDP employs augmented reality to improve customer experience
European energy company EDP has deployed a technology to enhance operational efficiencies, to better resolve customers’ issues, and to carry out remote site surveys prior to the installation of solar panels.The technology to be deployed is Vodafone Visual...
ADVANCES IN AR AND VR WILL MAKE HUMAN GESTURES THE NEW COMPUTER INTERFACE
Think about this: Facebook is dedicating one-fifth of its staff to augmented and virtual reality—that’s about 10,000 people. More importantly, they are building a reality that will shape our reality in the near future. Our ability to “function” in and...
HUA ZHIBING: LA PRIMA STUDENTESSA VIRTUALE CINESE
Hua Zhibing, la prima studentessa virtuale cinese sviluppata dalla Tsinghua University ha incontrato i fan giovedì quando ha aperto un account sulla piattaforma cinese Sina Weibo (sito di microblogging cinese).Nel primo post su Weibo, la studentessa...
Apple inventa un sistema per evitare il “burn-in” negli AR glasses ed “Headset”
Qualche giorno fa l’ufficio brevetti e marchi degli Stati Uniti ha pubblicato una domanda di brevetto di Apple che si riferisce a una funzionalità progettata principalmente per “AR glasses” ed “Headset” che eviterà il cosidetto “burn-in” del...