THE ROUND
Technology around you.
The Round, a brand founded by Mirko Compagno and Marco Pesci, is made up of a group of researchers who are experts in information technology and digital technologies. Thanks to its founders, The Round has begun, among the first ones in Italy, to create products – and then services – in Augmented Reality and Virtual Reality since 2009, following the continuous evolution of techniques, methodologies and tools.
Our Process
Define
Refine
Design
Build
About Us
The Round, a brand founded by Mirko Compagno and Marco Pesci, is made up of a group of researchers who are experts in information technology and digital technologies. Thanks to its founders, The Round has begun, among the first ones in Italy, to create products – and then services – in Augmented Reality and Virtual Reality since 2009, following the continuous evolution of techniques, methodologies and tools.
Progressively the conformation of The Round team has expanded by including IT experts in different areas: from eXtended Reality to Web Development, from Human-Computer Interaction to Digital Marketing and e-Learning 4.0. The main feature of the group is the ability to integrate innovative digital technologies. Currently the group is carrying out projects in which eXtended Reality is integrated with Artificial Intelligence (AIXReal project 2021).
The Round has been collaborating for years with important companies engaged in Advanced Research and Development of Engineering and IT Products and Services for the various business areas: Cultural Heritage, Health, Transport, Industry, Defense, Telecommunications, Aerospace, Education, Agriculture.
Since 2017 The Round is division “eXtended Reality and Innovation Management” of Intech microwaves Srl.
services
Motivation
People find motivation in facing challenges, whether through playing games, acquiring wealth, or learning new skills in their environment.
Exploring
Exploring, socializing, and creating in 3D worlds has become the new pastime for Gen Z, and this is a crucial aspect of metaverse development.
Social
Metaverse environments provide an opportunity for genuine socialization with others.
Metaverse
We position ourselves at the intersection of virtual worlds and entertainment. We meticulously craft imaginative strategies and develop captivating in-game experiences for esteemed brands and entertainment companies. With a keen understanding of what captivates users in the metaverse concept, we seamlessly integrate these insights into every app, experience, or game we bring to life.
eXtended Reality
XR encompasses all immersive technologies which expand our real-world and combine them with virtual elements. It is a mode of interaction that includes augmented reality, virtual reality, and mixed reality.
Augmented Reality
AR involves the projection of digital elements – such as information, graphics, animation or images onto the real world so that the digital content being superimposed looks like it is part of the physical world.
Virtual Reality
Virtual reality (VR) provides a computer-generated 3D environment that surrounds a user and responds to an individual’s actions in a natural way, usually through immersive head-mounted displays. Gesture recognition or handheld controllers provide hand and body tracking.
Mixed reality
Mixed reality (MR) is a user environment in which physical reality and digital content are combined in a way that enables interaction with and among real-world and virtual objects. Unlike virtual reality (VR) which immerses the end-user in a completely digital environment, or augmented reality (AR) which layers digital content on top of a physical environment, mixed reality blends digital and real-world settings.
UX / UI DESIGN
User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. User interface (UI) design is the process designers use to build interfaces in software or computerized devices, focusing on looks or style.
Multimodal and Natural Interaction
The term MULTIMODAL AND NATURAL INTERACTION refers to the combination of several (multi) natural methods of communication to interact with a system. Natural modalities of communication are, amongst others, gesture, gaze, speech, and touch; thereby making it more intuitive to untrained users. This interaction interface allows a user to employ their skilled and coordinated communicative behavior to control systems more naturally.
Natural User Interface design
User interfaces that you interact with using modalities such as touch, gestures, or voice are often referred to as Natural User Interfaces (NUI). We consider them interfaces that we find so easy to use that they feel natural.
Human-Computer Interaction
A discipline dealing with the design, evaluation, and implementation of interactive computing systems for human use and with the study of the major phenomena surrounding them.
Elearning 4.0
We have been producing e-learning content for large companies, SMEs and training institutions for 20 years. By the term e-learning 4.0 we mean a new generation of such contents in which some of the enabling technologies of Industry 4.0 such as augmented reality and 3D printing are implemented.
Course Creation
The actual production of the software version of a course for online delivery and the supporting instructional materials. Companies involved in the development of online courses are often required to have technology-specific knowledge and skills – digitizing, converting file formats, operation of specific software programs, and programming.
CUSTOM LEARNING MANAGEMENT SYSTEM
Custom LMS is software that is developed to meet specific eLearning needs with custom course building tools for creating interactive eLearning content, native integrations with HRIS, CRM, and other business systems, custom reports and dashboards, gamification features, and more.
Strategy Consulting
Branding
From naming to color, to the corporate image that best represents you.
Digital
We quickly work out the best plan to launch your brand into orbit.
Social
Build your digital identity with us.
Marketing 4.0
Thanks to Marketing 4.0, companies can relate to customers by creating a more emotional connection and by exploiting multi-channel communication. Corporate blogs, social networks, online sharing platforms emphasize the increasingly direct relationship between offer and request.
services
Metaverse
We position ourselves at the intersection of virtual worlds and entertainment. We meticulously craft imaginative strategies and develop captivating in-game experiences for esteemed brands and entertainment companies. With a keen understanding of what captivates users in the metaverse concept, we seamlessly integrate these insights into every app, experience, or game we bring to life.
Motivation
People find motivation in facing challenges, whether through playing games, acquiring wealth, or learning new skills in their environment.
Exploring
Exploring, socializing, and creating in 3D worlds has become the new pastime for Gen Z, and this is a crucial aspect of metaverse development.
Social
Metaverse environments provide an opportunity for genuine socialization with others.
eXtended Reality
XR encompasses all immersive technologies which expand our real world and combine it with virtual elements. It is a mode of interaction which includes augmented reality, virtual reality and mixed reality.
Augmented Reality
AR involves the projection of digital elements – such as information, graphics, animation or images onto the real world so that the digital content being superimposed looks like it is part of the physical world.
Virtual Reality
Virtual reality (VR) provides a computer-generated 3D environment that surrounds a user and responds to an individual’s actions in a natural way, usually through immersive head-mounted displays. Gesture recognition or handheld controllers provide hand and body tracking.
Mixed reality
Mixed reality (MR) is a user environment in which physical reality and digital content are combined in a way that enables interaction with and among real-world and virtual objects. Unlike virtual reality (VR) which immerses the end-user in a completely digital environment, or augmented reality (AR) which layers digital content on top of a physical environment, mixed reality blends digital and real-world settings.
Human-Computer Interaction
A discipline dealing with the design, evaluation and implementation of interactive computing systems for human use and with the study of the major phenomena surrounding them.
UX / UI DESIGN
User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. User interface (UI) design is the process designers use to build interfaces in software or computerized devices, focusing on looks or style.
Multimodal and Natural Interaction
The term MULTIMODAL AND NATURAL INTERACTION refers to the combination of several (multi) natural methods of communication to interact with a system. Natural modalities of communication are, amongst others, gesture, gaze, speech, and touch; thereby making it more intuitive to untrained users. This interaction interface allows a user to employ their skilled and coordinated communicative behavior to control systems more naturally.
Natural User Interface design
User interfaces that you interact with using modalities such as touch, gestures, or voice are often referred to as Natural User Interfaces (NUI). We consider them interfaces that we find so easy to use that they feel natural.
Elearning 4.0
We have been producing e-learning contents for large companies, SMEs and training institutions for 20 years. By the term e-learning 4.0 we mean a new generation of such contents in which some of the enabling technologies of Industry 4.0 such as augmented reality and 3D printing are implemented.
Course Creation
The actual production of the software version of a course for online delivery and the supporting instructional materials. Companies involved in the development of online courses are often required to have technology-specific knowledge and skills – digitizing, converting file formats, operation of specific software programs, and programming.
CUSTOM LEARNING MANAGEMENT SYSTEM
Custom LMS is software that is developed to meet specific eLearning needs with custom course building tools for creating interactive eLearning content, native integrations with HRIS, CRM, and other business systems, custom reports and dashboards, gamification features, and more.
Strategy Consulting
Marketing 4.0
Thanks to Marketing 4.0, companies can relate to customers by creating a more emotional connection and by exploiting a multi-channel communication. Corporate blogs, social networks, online sharing platforms emphasize that increasingly direct relationship between offer and request.
Branding
From naming to color, to the corporate image that best represents you.
Digital
We quickly work out the best plan to launch your brand into orbit.
Social
Build your digital identity with us.
Ready to Start a Project?
ContactINDUSTRY 4.0
Simple, Fast, Wow.
Business Model & Process
Technology is not enough to transform your organization into a Business 4.0: it is necessary to review the Business Model of the Company, to analyze and direct the Business Processes to become effective in the new ways of working, modify the Communication Processes in order to increase effectiveness along with the attention, loyalty, trust and confidence of Customers, implement orientation and training programs for Personnel. These are the real key factors for the success of innovation.
We analyze, together with you, how to carry out the transition to Industry 4.0 with sustainable costs, safeguarding the previous investments, returning the new investments, increasing the revenues in the shortest possible time. We do this by providing the most suitable technological solutions to achieve these objectives, together with the strategic and operational ones in order to harmonize your business model, organization and processes with the changes taking place.
WE’VE WORKED FOR
COLLABORATIONS
COLLABORATIONS
News on Augmented, Mixed and Virtual Reality
Desktop Augmented Reality app with voice commands
Although AR applications for mobile devices have gained popularity, we want to emphasize the significance of user experience when dealing with desktop augmented reality applications. A desktop AR app with voice commands can considerably enhance the user experience. The user experience (UX) is critical to the success of any digital application, including desktop AR. Desktop AR must provide intuitive, engaging, and seamless interactions to meet user expectations. READ MORE
Riparare i PC con la realtà aumentata
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Microscopio digitale & Smartglasses per l’industria elettronica
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Covid and Big Tech are driving Augmented Reality into healthcare
Augmented Reality tech is helping hospitals to deliver better patient care while at the same time cutting down on Covid infection danger, as Giacomo Lee reports.Alder Hey Children’s Hospital in Liverpool has added to a long list of “firsts” in its...
Nextech AR Solutions Announces Limited Early Access to HoloX – Telepresence Creator Platform
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LIKE BEAUTY IN FLAMES
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Extended Reality In Healthcare: 3 Reasons The Industry Must Get Ready For AR And VR
Augmented Reality (AR) and Virtual Reality (VR) are transforming many industries, including healthcare. Here we explore the different ways these technologies are used for things like improving wellbeing, visualize medical data, and improve therapeutic...
Una call internazionale per selezionare 50 artisti digitali
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EDP employs augmented reality to improve customer experience
European energy company EDP has deployed a technology to enhance operational efficiencies, to better resolve customers’ issues, and to carry out remote site surveys prior to the installation of solar panels.The technology to be deployed is Vodafone Visual...
ADVANCES IN AR AND VR WILL MAKE HUMAN GESTURES THE NEW COMPUTER INTERFACE
Think about this: Facebook is dedicating one-fifth of its staff to augmented and virtual reality—that’s about 10,000 people. More importantly, they are building a reality that will shape our reality in the near future. Our ability to “function” in and...