See on Scoop.it – augmented world
The Rolling Stones have launched an innovative, global augmented reality campaign and an exclusive competition for the band’s GRRR! greatest hits collection.
Spanning five continents, 50 cities and 3000+ locations around the world, buildings including landmarks such as Big Ben in London, New York’s Empire State Building, Tokyo’s Skytree and the Sydney Opera House have been tagged with a variety of King Kong-style virtual 3D gorillas, modeled on the GRRR! album artwork, making this the biggest global Augmented Reality music campaign to date.
See on www.rollingstones.com