The Rolling Stones have launched an innovative, global augmented reality campaign and an exclusive competition for the band’s GRRR! greatest hits collection.
Spanning five continents, 50 cities and 3000+ locations around the world, buildings including landmarks such as Big Ben in London, New York’s Empire State Building, Tokyo’s Skytree and the Sydney Opera House have been tagged with a variety of King Kong-style virtual 3D gorillas, modeled on the GRRR! album artwork, making this the biggest global Augmented Reality music campaign to date.
See on www.rollingstones.com