My colleague Anand and I think that augmented reality is going to be a big deal for businesses. What is it? It is the idea that locations, devices, even the human body will be “augmented” by linking and overlaying additional information on top of “regular” reality.
For example, this month’s Esquire will have visual codes embedded in the text — even on the cover — which you can hold up to your computer’s camera. The computer will read the codes, and take you to a video or other information linked to that magazine “location.” Is this just a gimmick? After all, the physical magazine is a great way to create a link to more comprehensive content. The magazine cannot afford to put too much information between its covers, but it can put as many pointers as it wants to more content. This basic notion is very, very powerful. (See the great post on this topic by Gary Hayes which inspired our thinking.)
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