vida e caffé has incorporated augmented reality in its marketing mix to up the ante around the competition launched this month by means of an interactive coffee sleeve, augmented by Digital Narrative.



The retailer has partnered with Atlantis, The Palm in Dubai and Dubai Tourism to offer the chance to win a luxurious trip to Dubai, a five-night stay at the stunning resort, and more. This competition and augmented reality experience is a first for South Africa on this scale.

Coffee and AR change the face of retail marketing – Digital Narrative


Augmented reality is functioning as a means to engage consumers on 330,000 coffee sleeves with details of the incredible prize, which includes return economy air tickets on Emirates for two people, sponsored by Dubai Tourism; a five-night stay for two in a Deluxe Room at Atlantis, The Palm, inclusive of breakfast and dinner for two people; and unlimited access to Aquaventure Waterpark and the mythical Lost Chambers Aquarium.

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