QuickMobile and reseller partner BI WORLDWIDE are bringing augmented reality (AR) to the meetings and event industry. The companies demonstrated how the technology can be utilized during events at QuickMobile’s booth at IMEX America on October 14-16, 2014. The partnership will make AR more accessible to a wider range of events by combining BI WORLDWIDE’s AR apps and back-end technology with QuickMobile’s mobile app expertise and reach among event organizers.
AR is a live view of a physical environment (usually through the camera lens of a smartphone) with enhanced elements that are overlaid with computer-generated data such as images, video, audio or text. Available in 2D or 3D, AR offers a bold new approach to content delivery that creates a richer participant experience, allowing exhibitors and event owners to connect, engage and entertain in unique ways.
"Augmented reality dramatically enhances the event experience through captivating visual engagement," said Patrick Payne, CEO of QuickMobile. "Event planners and exhibitors are able to share content more creatively and more interactively, in 2D or 3D format, all through their mobile event apps. It was just a short time ago that we were talking about AR as the future of mobile event apps, and here we are with BI WORLDWIDE demonstrating how it can be implemented today.
This is yet one more way that we are extending the utility of mobile event apps for both planners and participants."
"Event planners and marketers want new ways to attract more participants while exhibitors want new ways to share and interact with visitors," said Dawn Martin, Vice President, Meetings & Shows with BI WORLDWIDE.
"Whether promoting a new product, conducting training sessions or simply wanting to entertain, augmented reality encourages app usage and event engagement. Despite being around for a while, AR has only been accessible for big events with big budgets until now. QuickMobile’s knowledge of how and where to use AR to improve the event experience combined with our technology and design capabilities make AR a reality for more events.