Virtual reality platforms like Oculus Rift are known for their video games. But one startup is bringing it to a new field: real estate marketing.



Seattle-based design company Studio216, which also has offices in San Francisco and Shanghai, is developing 3-D virtual tours that give prospective buyers and renters an intimate perspective on unbuilt properties.


In San Francisco, Studio216 is working with the Park Tower near Transbay Terminal, a glass office and retail building developed by the John Buck Co. The 700,000-square-foot building won’t be completed until 2018, but potential tenants can use Studio216’s programs to get virtual view of what it may be like working there.

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