Apple Brings Augmented Reality Outdoors with New Public Art Initiative

Apple Brings Augmented Reality Outdoors with New Public Art Initiative

Teaming up with the New Museum and six leading visual artists.

Apple’s customer community program, Today at Apple, is launching a new public art initiative entitled [AR]T. The creative effort aims to expand the capabilities of augmented reality using AR tools found within the tech giant’s devices (ex: iPod Touch). The company teamed up New York City’s New Museum to enlist seven diverse creators to make digitally-enhanced works — all of whom have little-to-no experience of using AR tools.

Participants include Chicago-based artist Nick Cave, Swedish animator Nathalie Djurberg and composer Hans Berg, multimedia artist Cao Fei, as well as conceptual artist Carsten Höller. A bulk of the AR artworks “live as a visual layer on the cityscape and are experienced via a walk with an iPhone in six major cities,” as described by Apple in an official announcement.

Accompanying the public art project is a new program called [AR]T Lab: AR Experiences with digital artist and teacher Sarah Rothberg who is offering free lessons on augmented reality software to beginners in all Apple Stores worldwide. “In this Lab, attendees get hands-on with whimsical objects and sounds created by Rothberg to learn how to code their own AR experiences using Swift Playgrounds,” said Apple.

Learn more about Today art Apple’s [AR]T program here. Elsewhere in art, NYC gallery owner Selenas Mountain recently launched a series of limited edition artist-designed beach towels.